zentrada wholesale platform makes technological leap

June 1, 2022

More mobile, more user-friendly and more personal for the profitable use of the platform concept in wholesale purchasing for retailers, online sellers and for bulk consumers.

zentrada - Europe's leading platform for trading of FMCGs - has grown significantly in recent years and has invested heavily.

After three years of development, the relaunch of the nine zentrada country platforms and the TradeSafe order processing system has been completed.

The new zentrada can be reached at www.zentrada.com and - with over 900,000 registered users - connects a large number of independent retailers with the leading importers of consumer goods in the “best value” and low-price segment who otherwise mainly supply the large well-known retail chains in Europe.

"Successful goods for successful retailers - that's the promise of performance to our customers," zentrada CEO and co-founder Ingo Schloo says.

Besides better mobile use, the new technology brings advantages especially through more intelligent personalization and recommendations for successful assortment design in commerce. With the choice of 25 trading segments, even small merchants benefit from the database of the largest wholesale platform in Europe from the very first moment and receive recommendations from over 400,000 articles - on the platform and via the news services - for especially those suppliers and articles that sell well and are currently popular in the respective branch.

A range of services such as cross-supplier central ordering and delivery (mix order), free delivery, purchase on account and personal customer support in ten languages ​​complete the professional offer.

The use of zentrada is free of charge but is only open to commercial customers.


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