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zentrada License Monitor, January - April 2017 - Paw Patrol new in 1st Place in Demand

May 19, 2017

Frozen, which had been the leading license for a long time, is slowly loosing popularity and has to hand over its first place ranking to the license theme Paw Patrol that has been experienced steady demand for months. Besides classic licensed themes, new trend topics such as unicorns and flamingos have developed recently. In the toy and gadget industry, Fidget Hand Spinner are the latest big trend.  

Paw Patrol is a Canadian animated series for children in the age of 2 to 7. The series focuses on a boy named Ryder, who leads a group of seven rescue dogs called PAW Patrol. In every episode, the group helps people in the Adventure Bay area with their problems. Thereby, Paw Patrol is currently leading the zentrada Trend Monitor.

This monitor analyzes the search, click, and purchase behavior on all eight zentrada wholesale marketplaces ( in Europe and sheds light on the market development in the licensed product business.  Additionally interesting is the relatively even distribution of demand between the different European countries.

This also shows that Paw Patrol is already an established theme in the licensed market. New themes typically emerge in Spain and expand from there throughout Europe.


New rising stars are the themes PJ Masks and Vaiana from Disney. The losers in comparison to the market are the licenses Frozen, Star Wars, and Minions.

Besides the classic licenses, new trends develop currently. In the decoration segment the motives unicorn, flamingo, and jungle are highly demanded. In the toy industry the Fidget Hand Spinners popped-up in April and developed to a bestseller.  A Hand Spinner or Fidget Spinner is a toy that is spun between two fingers. Originally, they were developed for people with fidgety hands. Now, they are mostly used for fun.


zentrada is the leading online platform for the wholesale purchase of licensed products for small and independent retailers. The marketplace offers more than 23.000 items of 75 licensed topics, presenting the assortment of over 15 top suppliers from Europe.

With Setino, Herding, Dinotoys, Textiel-Trade, Lamaloli, Diomercado, Cash Licences, PepeToys, Ten-Trade, Regalos 4M, Regaliz, Royal Textile, and Kiddy Stores, numerous manufacturers and wholesalers offer their items in top conditions, low minimum order values, and short delivery times for order processing via zentrada and TradeSafe.



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-“Independent retailers are really close to the customers, but often far away from the best suppliers-“. Therefore, more and more retailers see the chance to make their assortments more attractive and diversified through online sourcing, to survive the tough competition.  

The connects more than 363.128 registered and reachable retailers across Europe with leading assortments and brands of the big suppliers from Europe through the zentrada sourcing platforms and TradeSafe order processing system.  

Since 2005, zentrada added separate teams and marketplaces in France, Spain, Italy, Netherlands, Poland, Hungary, and an English EU version to its German headquarters to facilitate this connection. zentrada is pioneer, technology, and market leader in the free European wholesale sourcing for resellers.

More than 500 European importers, manufactures, and wholesalers offer almost 400.000 products, trends, and brand products, as well as stock lots, from all product groups of consumer good trade in their own zentrada-Shops.

The integrated TradeSafe order and payment processing allows retailers to handle orders across suppliers easily, with 100% buyer protection, and enables both parties to be part of international trade without risks and language barriers.  Since 2017, zentrada.Distribution offers central delivery and invoicing for product assortments of big international suppliers.

The zentrada Membership and TradeSafe are always free for commercial wholesale purchases. The membership can be extended for a small membership fee to add PREMIUM Services and the FreeD! Flatrate for free deliveries.

Press Contact

Ingo Schloo, CEO/General Manager
zentrada Europe GmbH & Co. KG
Friedrich Bergius Ring 32b, D-97076 Würzburg
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