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zentrada wholesale platform makes technological leap

June 1, 2022

More mobile, more user-friendly and more personal for the profitable use of the platform concept in wholesale purchasing for retailers, online sellers and for bulk consumers.

zentrada - Europe's leading platform for trading of FMCGs - has grown significantly in recent years and has invested heavily.

After three years of development, the relaunch of the nine zentrada country platforms and the TradeSafe order processing system has been completed.

The new zentrada can be reached at and - with over 900,000 registered users - connects a large number of independent retailers with the leading importers of consumer goods in the “best value” and low-price segment who otherwise mainly supply the large well-known retail chains in Europe.

"Successful goods for successful retailers - that's the promise of performance to our customers," zentrada CEO and co-founder Ingo Schloo says.

Besides better mobile use, the new technology brings advantages especially through more intelligent personalization and recommendations for successful assortment design in commerce. With the choice of 25 trading segments, even small merchants benefit from the database of the largest wholesale platform in Europe from the very first moment and receive recommendations from over 400,000 articles - on the platform and via the news services - for especially those suppliers and articles that sell well and are currently popular in the respective branch.

A range of services such as cross-supplier central ordering and delivery (mix order), free delivery, purchase on account and personal customer support in ten languages ​​complete the professional offer.

The use of zentrada is free of charge but is only open to commercial customers.

About the

-“Independent retailers are really close to the customers, but often far away from the best suppliers-“. Therefore, more and more retailers see the chance to make their assortments more attractive and diversified through online sourcing, to survive the tough competition.  

The connects more than 363.128 registered and reachable retailers across Europe with leading assortments and brands of the big suppliers from Europe through the zentrada sourcing platforms and TradeSafe order processing system.  

Since 2005, zentrada added separate teams and marketplaces in France, Spain, Italy, Netherlands, Poland, Hungary, and an English EU version to its German headquarters to facilitate this connection. zentrada is pioneer, technology, and market leader in the free European wholesale sourcing for resellers.

More than 500 European importers, manufactures, and wholesalers offer almost 400.000 products, trends, and brand products, as well as stock lots, from all product groups of consumer good trade in their own zentrada-Shops.

The integrated TradeSafe order and payment processing allows retailers to handle orders across suppliers easily, with 100% buyer protection, and enables both parties to be part of international trade without risks and language barriers.  Since 2017, zentrada.Distribution offers central delivery and invoicing for product assortments of big international suppliers.

The zentrada Membership and TradeSafe are always free for commercial wholesale purchases. The membership can be extended for a small membership fee to add PREMIUM Services and the FreeD! Flatrate for free deliveries.

Press Contact

Ingo Schloo, CEO/General Manager
zentrada Europe GmbH & Co. KG
Friedrich Bergius Ring 32b, D-97076 Würzburg
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