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zentrada.Distribution masters it’s challenge in the Christmas Trade and starts right into a new aera in the digital wholesale business with Mix-Order

January 5, 2018

Whenever an online company starts doing actual physical logistics, it is more than a simple change. zentrada is celebrating the successful introduction of their Europe-wide distribution logistics. Starting the end of 2017 “Mix-Order” service will bring them to the next level in digital wholesale in Europe.


„zentrada.Distribution gave us the opportunity to win several important wholesale suppliers in order to offer their products on our online marketplace. Introducing Mix-Order will give small independent Retailers the chance to buy products in smaller quantities from different sellers within one order and delivery, centralized over the zentrada platform”, explains zentrada CEO Ingo Schloo as motivation for the extensive development.


zentradas strategy builds a connection between the suppliers of the biggest and most attractive assortments and the crowd of small retailers in Europe, enabling more independent retailers to succeed and survive in the future.


Successful Retail Business needs wider and more changing assortments to fully meet the needs of the existing customer base, is explained by Martina Schimmel, manager of zentrada Germany. Specialized retail is shifting completely toward the internet. The stationary retailers are getting focused on their existing customer frequency by a more active assortment strategy and need their fore very flexible sourcing channels.

In this way the internet becomes a sourcing channel for retailers success, and a competitor on the selling side.



zentrada was founded for this scenario offering today over 400,000 articles from 500 different suppliers for central purchase proccessing.


zentrada.Distribution is a milestone for a working Europe wide digital supply chain. Over the last 9 months zentrada.Distribution already delivered to 2,000 retailers in 15 countries. With Mix-Order today, a purchaser does not even have to worry about minimum order values or shipping cost of different suppliers, since zentrada is the central buyer and seller. Starting in November already 35% of the distribution deliveries were Mix-Orders

In the meanwhile nearly 60,000 products by leading suppliers form different product groups are available for Mix-Order and the number and variety of products will be extended throughout 2018.


About the

-“Independent retailers are really close to the customers, but often far away from the best suppliers-“. Therefore, more and more retailers see the chance to make their assortments more attractive and diversified through online sourcing, to survive the tough competition.  

The connects more than 363.128 registered and reachable retailers across Europe with leading assortments and brands of the big suppliers from Europe through the zentrada sourcing platforms and TradeSafe order processing system.  

Since 2005, zentrada added separate teams and marketplaces in France, Spain, Italy, Netherlands, Poland, Hungary, and an English EU version to its German headquarters to facilitate this connection. zentrada is pioneer, technology, and market leader in the free European wholesale sourcing for resellers.

More than 500 European importers, manufactures, and wholesalers offer almost 400.000 products, trends, and brand products, as well as stock lots, from all product groups of consumer good trade in their own zentrada-Shops.

The integrated TradeSafe order and payment processing allows retailers to handle orders across suppliers easily, with 100% buyer protection, and enables both parties to be part of international trade without risks and language barriers.  Since 2017, zentrada.Distribution offers central delivery and invoicing for product assortments of big international suppliers.

The zentrada Membership and TradeSafe are always free for commercial wholesale purchases. The membership can be extended for a small membership fee to add PREMIUM Services and the FreeD! Flatrate for free deliveries.

Press Contact

Ingo Schloo, CEO/General Manager
zentrada Europe GmbH & Co. KG
Friedrich Bergius Ring 32b, D-97076 Würzburg
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