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zentrada starts a Sourcing Platform for the Spanish Market in Collaboration with the Spanish Trade Association “CEC”

October 1, 2018

CEC, the “Confederación Española de Comercio”, and zentrada, Europe´s biggest sourcing platform for the wholesale purchasing of consumer goods, form a long-term cooperation for the digitalization campaign of the Spanish retail sector.

In comparison to other European countries, the Spanish retail market is still very stationary and shaped by almost 450,000 small businesses. The online trading on the big marketplaces and especially trading by foreign online retailers are growing rapidly. As part of its digitalization campaign under the name “somosretail”, the Spanish trade association will support its members with know-how, promotional measures, discounted offers, and the central sourcing platform, in order to increase their competitiveness.  

“While only a minority of retailers can benefit from the advantages of selling online today, most can use the advantages of the internet for sourcing and more flexible assortment policy immediately and relatively simply,” says Jose Guerro, Secretary General of CEC, explaining the goals of the cooperation with zentrada.

zentrada has provided its Spanish team as well as redeveloped its platform into the joint brand “”. Somoscompra will stay connected to the zentrada platforms in Germany, France, Italy, Poland, Netherlands, and Hungary, hence providing the Spanish retailers with easy online sourcing at the increasing number of Spanish suppliers, while also giving access to the leading suppliers from all over Europe.

“We are proud of the collaboration with CEC. Together with our leading technology, years of experience, and unique network of suppliers from all over Europe, we can develop the so far weak Spanish online trade sustainably with the help of the association,” says zentrada CEO Ingo Schloo about the official start of the collaboration.

zentrada is already being recommended by trade associations and corporate partners in many countries. Today, success in retail requires wider assortments and constantly changing products and promotions to generate more revenue with the often decreasing number of customers. Online sourcing and the advantages of a platform like zentrada offer small and medium size retailers the tools to run a more flexible and adaptive assortment policy.  

Already more than 400,000 retailers from all over Europe are registered on zentrada and also the number of connected suppliers and brands increases constantly. has been online for just a few days. The registration and usage for commercial sourcing is, as with all zentrada platforms, free of charge.

About the

-“Independent retailers are really close to the customers, but often far away from the best suppliers-“. Therefore, more and more retailers see the chance to make their assortments more attractive and diversified through online sourcing, to survive the tough competition.  

The connects more than 363.128 registered and reachable retailers across Europe with leading assortments and brands of the big suppliers from Europe through the zentrada sourcing platforms and TradeSafe order processing system.  

Since 2005, zentrada added separate teams and marketplaces in France, Spain, Italy, Netherlands, Poland, Hungary, and an English EU version to its German headquarters to facilitate this connection. zentrada is pioneer, technology, and market leader in the free European wholesale sourcing for resellers.

More than 500 European importers, manufactures, and wholesalers offer almost 400.000 products, trends, and brand products, as well as stock lots, from all product groups of consumer good trade in their own zentrada-Shops.

The integrated TradeSafe order and payment processing allows retailers to handle orders across suppliers easily, with 100% buyer protection, and enables both parties to be part of international trade without risks and language barriers.  Since 2017, zentrada.Distribution offers central delivery and invoicing for product assortments of big international suppliers.

The zentrada Membership and TradeSafe are always free for commercial wholesale purchases. The membership can be extended for a small membership fee to add PREMIUM Services and the FreeD! Flatrate for free deliveries.

Press Contact

Ingo Schloo, CEO/General Manager
zentrada Europe GmbH & Co. KG
Friedrich Bergius Ring 32b, D-97076 Würzburg
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