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Zentrada honors their best suppliers in the consumer good trade

March 26, 2014

The European buyer network zentrada launches a quality offensive and honors the best wholesale suppliers from the with Service Awards of the year 2013. The awards were committed on March 26 at the international special good exhibition in Cologne.

The lucky winners: Andrea Schulte und Jürgen Bock (m.) from Kesef jewellery with Hubert Wanner, head of supplier relations at zentrada. Right picture: Winner in the category Customer Satisfaction: the Company Tiny Tony (here Mrs Tan-Schöpp) with Hubert Wanner.

“The independent wholesale and retail trade can only survive in the long term with a service orientated partnership.” Explains zentrada manager Ingo Schloo at the awarding. A very important part of the service partnership is the easy and safe online processing of wholesale trades, but it requires similarly from buyer and supplier a developmental process to benefit most from the chances and advantages. Already today, the connects many independent retailers through an efficient online trade marketplace for the European wholesale and supports their suppliers in the optimizing of their assortments and service quality.

Furthermore zentrada is going to make another big step in the quality improvement with the future annual awards and honors the best suppliers in different important disciplines.  

The zentrada supplier were evaluated concerning the following five important disciplines:

-          Reaction Time

-          Shipping Time

-          Problem Percentage

-          Shipping Costs

-          Customer Satisfaction

The basis for an objective appraisal ist he internal order processing system TradeSafe wit more than 100.000 transacted customer requests, orders and deliveries in 2013. The best supplier in the different categories with more than 50 transacted orders was picked from this collected data. For example, for the customer satisfaction category more than 20.000 delivery evaluations and resale rates of the suppliers were checked.

As a buyer network zentrada certainly values safety and quality for all trading partners and adjusted its systems and services for best possible customer satisfaction.

The smaller suppliers with tiny assortments and European orientation showed the service benchmarks in 2013. The winner in the category “Reaction Time” is the fashion supplier Best4You Ltd from Hungary. In the Categories “Delivery time” and “Problem Percentage” Kesef Jewelry GmbH wins the first place. Extraordinary low are the “Delivery Costs” of the firm DANLOBinfo from Poland. The winner in the category “Customer Satisfaction” is the supplier Tiny Tony from Germany.

“The service requirements of the buyers are extremely high in online trade and small suppliers with a focus on Internet and Europe are obviously more capable of fulfilling them.” so Ingo Schloo.

In the five top-ten listings are 12 suppliers that are not from Germany, but from the rest of Europe. The connects through different wholesale marketplaces 300.000 independent retailers and commercial Buyers with importers, producers and wholesalers throughout Europe.


About the

-“Independent retailers are really close to the customers, but often far away from the best suppliers-“. Therefore, more and more retailers see the chance to make their assortments more attractive and diversified through online sourcing, to survive the tough competition.  

The connects more than 363.128 registered and reachable retailers across Europe with leading assortments and brands of the big suppliers from Europe through the zentrada sourcing platforms and TradeSafe order processing system.  

Since 2005, zentrada added separate teams and marketplaces in France, Spain, Italy, Netherlands, Poland, Hungary, and an English EU version to its German headquarters to facilitate this connection. zentrada is pioneer, technology, and market leader in the free European wholesale sourcing for resellers.

More than 500 European importers, manufactures, and wholesalers offer almost 400.000 products, trends, and brand products, as well as stock lots, from all product groups of consumer good trade in their own zentrada-Shops.

The integrated TradeSafe order and payment processing allows retailers to handle orders across suppliers easily, with 100% buyer protection, and enables both parties to be part of international trade without risks and language barriers.  Since 2017, zentrada.Distribution offers central delivery and invoicing for product assortments of big international suppliers.

The zentrada Membership and TradeSafe are always free for commercial wholesale purchases. The membership can be extended for a small membership fee to add PREMIUM Services and the FreeD! Flatrate for free deliveries.

Press Contact

Ingo Schloo, CEO/General Manager
zentrada Europe GmbH & Co. KG
Friedrich Bergius Ring 32b, D-97076 Würzburg
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